#WellnessWeds: Good-bye King Size Candy Bars, Hello Better Health?

Sven Gustafson

| 2 min read

Fun-size and king-size: One of these will soon hit the novelty dustbin after Mars Inc., the maker of Snickers, Twix, Mars bars and M&M’s, announced it would stop selling chocolate products containing more than 250 calories by the end of 2013.
That means the end of the king-size bar, since there are 540 calories in a king-size Snickers bar. And a slightly lower-calorie chocolate, since a regular Snickers currently contains 280 calories.
The announcement adds to a spate of recent changes in the food industry in response to calls to improve the nutritional value of what we eat from consumers and government agencies. School cafeterias, restaurants, Walmart, Pepsi Co. and others have banned trans fats, cut sugar and salt levels or boosted the selection of organic foods in response to public pressure, consumer demand or government mandate.
Mars says the move reflected its “broad -based commitment to health and nutrition” and was part of its ongoing efforts to improve the nutritional value of its products and promote responsible snacking. It also said it would stop buying advertisements in media if more than a quarter of the audience figures to be under age 12.
Given Mars’ size and market share — Dove, Milky Way and 3 Musketeers are also among its chocolate brands — it’s not hard to imagine other candy bar makers following suit. In other words, the writing is on the wall for king size chocolate bars.
There’s little doubt that part of America’s obesity crisis is rooted in the supersized quantity of foods that we eat.
On the other hand, it’s easy to see moves like this as more of the same scattered, piecemeal approach to nutrition. (Anyone remember the oat bran craze of the ‘80s?)
What do you think about shrinking candy bars? Good move? Makes no difference? Will you miss king size chocolate?
Photo by number657

A Healthier Michigan is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association.
No Personal Healthcare Advice or Other Advice
This Web site provides general educational information on health-related issues and provides access to health-related resources for the convenience of our users. This site and its health-related information and resources are not a substitute for professional medical advice or for the care that patients receive from their physicians or other health care providers.
This site and its health-related information resources are not meant to be the practice of medicine, the practice of nursing, or to carry out any professional health care advice or service in the state where you live. Nothing in this Web site is to be used for medical or nursing diagnosis or professional treatment.
Always seek the advice of your physician or other licensed health care provider. Always consult your health care provider before beginning any new treatment, or if you have any questions regarding a health condition. You should not disregard medical advice, or delay seeking medical advice, because of something you read in this site.