Win a VIP Detroit Lions Experience in the #MIKidsCan Play like a Lion Challenge!

| 3 min read

Have you ever wondered what it takes to be a professional athlete? Today, Blue Cross Blue Shield of Michigan is kicking off a new #MIKidsCan contest that will give Michigan kids a chance to find out.
BCBSM has partnered with the Detroit Lions Play 60 campaign to encourage kids to be active for 60 minutes a day to help reverse the trend of childhood obesity.
Roary and the #MIKidsCan ambassadors are here to help you on the road to becoming healthier. Visit each week to get their tips for completing the Play like a Lion Challenge.
The #MIKidsCan Play like a Lion Challenge can help keep kids active this summer while giving them a look at what it’s like to be a professional athlete. Plus, families have a chance to win some great prizes!
Now through Aug. 2, kids ages 6 to 12 (supervised by a parent or guardian), can sign up for the challenge by making the pledge at
Ten winners will be selected to receive a VIP experience for themselves and a friend at Ford Field when the Detroit Lions take on the New York Jets on Aug. 13. Winners will have a chance to go on the field for an exclusive pre-game workout session with Detroit Lions trainers and staff, before the 7:30 p.m. game.
Winners will also receive:
  • Admission to a special autograph session with a Detroit Lions player
  • Participation in the fan tunnel experience prior to the game
  • Four game tickets
  • A #MIKidsCan t-shirt and goody bag
  • A healthy dinner
By making the #MIKidsCan Play like a Lion pledge, kids agree to join our team and aim to complete a series of fun and healthy activities each week. Ready to make the pledge?

Week 1: Eat like a Lion!

Kids, fill half your plate with fruits and veggies for lunch and dinner every day this week. By developing a well-balanced diet as a kid, you’re building healthy habits that will last a lifetime.
Watch the video below to see our friends Coach Chris Fritzsching, Roary and the #MIKidsCan ambassadors tell you more about how to Eat like a Lion.
Detroit Lions players eat nutritious food like lean proteins, fruits and veggies and drink plenty of water. Click here to make the pledge and register to win. Check back next week for more details about the next challenge.
Parents, help your kids complete the #MIKidsCan Play like a Lion experience by creating a customized Detroit Lions Play 60 trading card at through Aug. 2, if you share photos of your children being healthy and active using #MIKidsCan and #Contest on Facebook, Twitter or Instagram, you’ll be entered to win autographed Matthew Stafford gear!
Photos must be shared publicly and must include both #MIKidsCan and #Contest to be eligible for the prize drawings. See official rules for full details.
For more information on the #MIKidsCan Play like a Lion Challenge or to register a child to participate, visit
The challenge is for educational purposes only. The #MIKidsCan Play like a Lion Challenge is not a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of a physician or qualified health provider with any questions about a medical condition, or before beginning any new diet or exercise regimen for you or your child.
Click here to view the official rules. Employees of Blue Cross Blue Shield of Michigan/Blue Care Network, the Detroit Lions and the immediate family members of each are not eligible to win.

A Healthier Michigan is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association.
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