Five trends in wellness program incentives

Ken Dallafior

| 2 min read

Sometimes, we all need a little push to get motivated. To be honest, some of us need a big shove. Especially if we’re trying to change our behaviors.
That’s why, as noted in an earlier post, incentives are the hottest trend in workplace wellness programs.
A recent national survey found 48% of employers plan to tie financial incentives to workers’ participation in health programs in 2013, and 29% were linking them to achieving specific health goals. This strategy also is popular in Michigan, as another survey showed that 42% of companies of all sizes offered incentives for employees who stayed healthy.
How can employers use incentives to boost employee participation and success in wellness programs? Here are five of the latest trends to give you some ideas.
Outcomes-based incentives – According to a Towers Watson survey, 13% of employers use rewards or penalties based on biometric outcomes (for example, target BMI or cholesterol levels), but another 61% are planning or considering adding them in the next several years. A mid-market benefit survey in Michigan found 8% of employers charged employees a tobacco surcharge.
Earned rewards – Some companies provide employees with pedometers and offer financial reward for walking so many miles in a week or in a month. Walking clubs can boost participation in these programs.
Cash incentives for testing – One company offered $500 off the annual deductible on its health plan for getting a blood test. About 90% of its employees took the test, which helps doctors identify those at risk of developing diabetes and other debilitating (and expensive) medical conditions before it’s too late to prevent them.
Fun and games – One of the hot buzz words in wellness is “gamification,” which includes everything from “The Biggest Loser” weight loss competitions to social network challenges that track how many veggies you eat or minutes you walk each day. By the end of 2013, 60% of employers indicated that their health initiatives will include games or competitions.
Lifestyle benefits Mercy Health in Muskegon motivates employees to participate in wellness by linking their health with their lifestyle. Reminding people that good health allows them to play with the grandchildren or still enjoy the outdoors is a powerful emotional link that can make them take better care of themselves, said Kay Beebe, one of its nurse practitioner.
Photo Credit: Gold Hill Mesa

A Healthier Michigan is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association.
No Personal Healthcare Advice or Other Advice
This Web site provides general educational information on health-related issues and provides access to health-related resources for the convenience of our users. This site and its health-related information and resources are not a substitute for professional medical advice or for the care that patients receive from their physicians or other health care providers.
This site and its health-related information resources are not meant to be the practice of medicine, the practice of nursing, or to carry out any professional health care advice or service in the state where you live. Nothing in this Web site is to be used for medical or nursing diagnosis or professional treatment.
Always seek the advice of your physician or other licensed health care provider. Always consult your health care provider before beginning any new treatment, or if you have any questions regarding a health condition. You should not disregard medical advice, or delay seeking medical advice, because of something you read in this site.