Kicking off Hit the Books!

| 5 min read

Fall in Michigan is a season full of change and new beginnings. As the leaves turn colors, kids go back to school, and cider mills kick into full gear, Healthy Blue Xtras and Blue Cross Blue Shield of Michigan are hitting the books and sharing some school year-savings that will help make the transition from summer fun to study time and after school activities easy and enjoyable.
From now through October, we’ll be sharing tips, recipes, and Healthy Blue Xtras deals from retail partners across the state that’ll help get you in back-to-school shape.
Joining in the savings fun is easy:
Daily Savings
Healthy Blue Xtras is an exclusive program for members of the Michigan Blues to save on healthy purchases at our retail partners throughout the state. Check out the latest deals on everything from fitness memberships to groceries and family activities.
Smart spending is an important practice 365 days of the year, and so in addition to our monthly partnerships available at, we’ve launched Blues365, a site that provides both standing deals from our partners, as well as limited-time offers. To learn more about Blues365, check out the video below, or click here.
A Healthier Michigan Hits the Books
Stay tuned to A Healthier Michigan throughout the rest of the season for tips on healthy living, recipes, state-cation travel ideas and more!
Hit the Books School-Centric Trivia Rules
Brush up on back to school trivia and get ready to win! Starting today, September 4, through Friday, September 7, we’ll be giving away $25 gift cards from Healthy Blue Xtras partner, Plum Market. Answer one of the trivia questions correctly or participate in the ‘Healthy Brown Bag Lunch’ Picture Contest to win.
Like us on Facebook or Follow us on Twitter to see if you can win, and follow the action on Twitter with the hashtag #HBXSavings.
Contest Rules
The Hit the Books Trivia & Picture Contest Giveaway will take place on 9/4/2012-9/7/2012. No purchase necessary to enter to win. This giveaway is governed exclusively by the laws of Michigan. You are not authorized to participate within the giveaway if you are not located within Michigan.
  1. Eligibility. Participation is only open to all legal residents of Michigan, who are 18 years of age or older on the date of entry. Employees of Blue Cross Blue Shield of Michigan (“Sponsor”) and respective subsidiaries, affiliates, partners, advertising and promotion agencies and their immediate families (parents, children, siblings, spouses) or members of the same household (whether related or not) are not eligible to enter. How to Enter. Specific information regarding how to enter the ticket giveaways will be publicized on the Sponsor’s social media platforms.
  1. Prize. The prize will be specified within the social media platform announcing the opportunity to enter. The prize will be the Hit the Books Trivia & Picture Contest Giveaway on 9/4/2012. Prize will be provided to the winner after the contest has ended. Winner must provide valid email address upon notification of winning to accept the prize.
  1. Drawings. Winners will be selected from all entrants received and be notified on the platform where the ticket giveaway was offered. Winners will be selected by correctly answering a trivia question or engaging on a social media platform through commenting, tweeting or posting in reply to a specific Facebook post, A Healthier Michigan blog post or a specific tweet. Detailed information regarding how to enter for each giveaway will be posted on the platform with a message explaining the specific time the contest will run and what platform it will be on. Then at the time specified, the specific details will be given about how to enter. Winner has twenty four (24) hours upon being notified by Sponsor to declare acceptance of the prize. If the winner cannot be contacted within this time period the prize will be forfeited and an alternate winner will be selected. The odds of winning depend on the number of eligible entrants received. By entering the giveaway the entrants agree to be bound by these rules and the decisions of Sponsor. The Sponsor’s decisions on winners will be final and binding on all matters relating to the ticket giveaway. A list of all winners will be made available at the end of the contest on the Sponsor’s social media platform.
  1. Conditions. Winners must be able to provide valid state-issued photo identification upon request. Participation in this giveaway and acceptance of prize constitutes winner’s permission for Sponsor to use, exploit, adapt, modify, reproduce, distribute and publically display their name, address (city and state), likeness, photograph, picture, portrait, voice, biographical information and/or any statements made by the winner and the winner’s guest regarding the giveaway or Sponsor without notice or additional compensation, except where prohibited by law. By participating, all participants, including all eligible entrants and winners agree to release and hold harmless Sponsor, its respective advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers directors and shareholders, from any and all claims and liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in any way in connection with, preparation for, travel to, or participation in giveaway, or possession, acceptance and/or use or misuse of prize or participation in any giveaway or related giveaway activity and for any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery Sponsor maintains the right to offer a substitute prize of equal value. Four winners will win four $25 gift cards. Entrants who do not comply with these rules or conditions or who attempt to interfere with this giveaway in any way shall be disqualified from any of the giveaways that occur during the previously mentioned time period.
Picture Contest winner will be judged on creativity and use of healthy foods. Winner of the contest will be notified on 9/21/2012. One winner will be announced and win one $25 gift card to Plum Market.
Picture courtesy of

A Healthier Michigan is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association.
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