About MIKidsCan


MIKidsCan is a part of Blue Cross Blue Shield of Michigan’s ongoing efforts to help Michigan families make good choices leading to healthier lives. With a focus on improving children’s health, over the last 10 years, BCBSM has given more than $6 million in support of kids’ health and wellness initiatives across the state, reaching more than 100,000 children.


  • Childhood obesity is a huge problem in the United States. Nearly 1 in 3 U.S. children are overweight.
  • Michigan currently has the 18th highest childhood obesity rate in the U.S.
  • The cost of health care is on the rise. Unhealthy kids are more likely to become unhealthy adults, which leads to higher health care costs.


#MIKidsCan is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit independent licensee of the Blue Cross and Blue Shield Association.