Our mission is to help everyone in Michigan get healthier from the inside out. This means everything from giving you resources to help you make better decisions about diet and exercise, as well as information on creating and sustaining nurturing communities and successful businesses — everything you need to help create a healthier Michigan.
We also want to help you make sense of health care reform and what it means for you and your family.
Why Michigan? Why Now?
Michigan is undergoing a period of reinvention where almost any type of future is possible. We want to help you make the most of opportunities here in Michigan by sharing the things you need to adopt a healthier lifestyle, support your local community and build strong businesses throughout the state.
Blue Cross Blue Shield of Michigan decided to sponsor A Healthier Michigan in accordance with its social mission as the only nonprofit health insurer in the state of Michigan. The company’s unique promise to the state of Michigan is fulfilled through several programs including those that combat childhood obesity and address health disparities in diverse communities, such as the risk of prostate cancer among African-American men.
BCBSM also partners with more than 40 free clinics to help the uninsured and engaging physicians in the nation’s largest Patient-Centered Medical Home (PCMH) program — a program that provides technical and financial assistance to thousands of primary care physicians with support that benefits everyone in Michigan, not just Blues members.
Each year, BCBSM gives back approximately $600 million in the form of grants and programs that support quality care for everyone, keep the best doctors and nurses in the state of Michigan, and increase access to medical care for the uninsured.
Blue Cross Blue Shield of Michigan is a nonprofit corporation and independent licensee of the Blue Cross and Blue Shield Association.
Photo Credit: Martin LaBar