Our mission is to help everyone in Michigan get healthier from the inside out. This means everything from giving you resources to help you make better decisions about diet and exercise, as well as information on creating and sustaining nurturing communities and successful businesses — everything you need to help create a healthier Michigan.

We also want to help you make sense of health care reform and what it means for you and your family.

Why Michigan? Why Now?

Photo of maple leaves in Coldwater, Michigan

Maple leaves in Coldwater, Michigan

Michigan is undergoing a period of reinvention where almost any type of future is possible. We want to help you make the most of opportunities here in Michigan by sharing the things you need to adopt a healthier lifestyle, support your local community and build strong businesses throughout the state.

Blue Cross Blue Shield of Michigan decided to sponsor A Healthier Michigan in accordance with its social mission as the only nonprofit health insurer in the state of Michigan. The company’s unique promise to the state of Michigan is fulfilled through several programs including those that combat childhood obesity and address health disparities in diverse communities, such as the risk of prostate cancer among African-American men.

BCBSM also partners with more than 40 free clinics to help the uninsured and engaging physicians in the nation’s largest Patient-Centered Medical Home (PCMH) program — a program that provides technical and financial assistance to thousands of primary care physicians with support that benefits everyone in Michigan, not just Blues members.

Each year, BCBSM gives back approximately $600 million in the form of grants and programs that support quality care for everyone, keep the best doctors and nurses in the state of Michigan, and increase access to medical care for the uninsured.

Blue Cross Blue Shield of Michigan is a nonprofit corporation and independent licensee of the Blue Cross and Blue Shield Association.

Photo Credit: Martin LaBar



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  1. Robert Wilburn 2 years ago

    We have a free website for growers to post what they have and where they will be next to help gather new business. The website is http://www.plentyleft.com. We would like to be associated with Michigan growers and were hoping to be listed under your resource link. We will soon have a big update to our site and will have a partners link so we can also direct people your way.

    If you have any feedback on the site, please share it. Plenty Left 2.0 should be out this month, and a lot will be changing.


    Robert Wilburn
    Plenty Left LLC

  2. sandra 2 years ago

    Thanks for tthis post.

  3. Megan Sullivan 9 months ago

    Hi there,

    I stumbled across ahealthiermichigan.org and really enjoyed your site.

    I’m interested in guest posting an article.
    I’ll gladly pay you for your time spent looking over and posting it.

    Please email me back with your thoughts.

    In Friendship,

    • David Lingholm 8 months ago

      Megan, there is no need to pay! Please email me at dlingholm@bcbsm.com so we can talk about working with you as a guest blogger further.-Dave

  4. Doug Brandt 1 month ago

    For those of you who want to get fit and have fun doing it, then join us for the West Michigan Mudventure5k. The MudVenture 5k is a mud/obstacle run for young and old, and all athletic abilities. You will find challenges, camaraderie and plenty of mud — conquer over 20 unique obstacles. June 21, 2014 will be a day you won’t forget. Check us out at http://www.MudVenture5k.com


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