How do you “Live the Riverfront?”

RiverfrontBlue Cross Blue Shield of Michigan and the Detroit RiverFront Conservancy are asking Michiganders to share how they Live the RiverFront this summer. Live the Riverfront, a multi-year partnership between BCBSM and the Conservancy, launched early May to promote physical fitness and healthy living through a series of free activities along the riverfront.

Have a great story or photo from the riverfront that you’d love to share?  Share it with us at [email protected] through July 21 for a chance to be featured!

For more information on BCBSM’s partnership with the Detroit Riverfront Conservancy, visit For a full calendar of summer events on the river, visit

Photo credit: Ben Gordon

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