Experience PINK initiative enlists Grand Rapids attractions in fight against breast cancer

West Michigan has rallied forces for the month of February in support of breast cancer awareness and Susan G. Komen West Michigan. Now in its second year, the Experience PINK campaign brings together hotels, businesses and restaurants in an effort to raise funds and education around breast cancer. Experience PINK is the brainchild of Experience Grand Rapids, the visitor’s bureau, and KCLA (Kent County Lodging Association).

This year’s Experience PINK campaign boasts over 23 participating hotels, businesses, and restaurants, up from around 18 last year. The month-long campaign includes hotel packages, events, discounts and more across Kent County. New this year, the JW Marriott Grand Rapids is hosting a “lunch and learn” lecture series, featuring local authors who have survived breast cancer, on Feb. 15 and 26 from noon to 2 p.m.

Hotel package examples include:

  • From the JW Marriott Grand Rapids: Package includes an overnight stay, 2 person breakfast at six.one.six, pink truffles and pink flower amenities, self or valet parking, and a late check-out.
  • From the Amway Grand Plaza Hotel: Packages includes an overnight stay, breakfast credit of $40, self or valet parking, and a special pink-themed treat at turndown. 

Find all participating hotels and their packages here.

Merchant discounts include: 

  • Bar Divani: For every No. 5 Martini sold, $1 will be given to Susan G. Komen West Michigan.
  • Grand Rapids Brewing Company: $1 from each “Pink Dessert” will go to Susan G. Komen West Michigan.

Find all participating merchants here. 

Visit Experience Grand Rapids for more information on Experience PINK events, and Susan G. Komen West Michigan.

What will you do in February to support breast cancer awareness?

Photo credit: Williami5 via Flickr (feature), Experience Grand Rapids (inset)

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Read 2 Comments

    1. Barry,

      You’re correct, October is the official month. But here in Grand Rapids, the hotels have taken the initiative to add February as an additional month of awareness through different deals and events. What a fabulous outlook! It truly does not sleep, and we stress the year-long attention as well. 🙂

      Kristin Coppens

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