Social Media Day Detroit brings social athletes together

Attendees at Social Media Day 2011

Laura Szatkowski is a Senior at Central Michigan University majoring in Integrative Public Relations with a minor in English.  She is a public relations intern at Livio Radio, a second-phase technology start-up headquartered in Ferndale focused on getting apps into cars. Livio Radio, in partnership with Motor City Casino is sponsoring Social Media Day Detroit. 

Social media is not just used to connect with friends and family anymore.  Businesses utilize it as a means to communicate directly with customers and the communities in which they operate.  Teachers use it to interact with current and past students and now, even workouts are becoming social.

Increasingly, more people are logging on with social media to find and talk with new running buddies, track progress or publicly post workouts so they’re held accountable by their friends and followers.

It should be no surprise that we’re following the same strenuous regimen in business.  In 2010, Mashable.com launched Social Media Day as a way to recognize the digital revolution that is happening worldwide.  Cities across the globe responded to Mashable’s challenge by hosting events on June 30 to celebrate social media.  Detroit gladly accepted the challenge with the goal of putting their event on the map to show they could pull it off and share progress with followers around the world.

Last year, Social Media Day Detroit broke its own attendance records and earned bragging rights for becoming one of the two biggest events in the world, netting near eight sponsors, 1,000 attendees and 500 million impressions from press reporting on the party.

This year, aiming for the top spot, Social Media Day Detroit is already hitting its stride with great sponsors and a fresh theme for 2012: Detroit 2.0. This theme was selected to recognize the thriving startups, entrepreneurial spirit and the overall rebirth of Detroit. This theme attracted an exciting list of sponsors including ExactTarget, Detroit Red Wings, Detroit Tigers, Fathead, Channel 95.5, Quicken Loans and even a Start-Up Detroit Zone highlighting the city’s flourishing start-up community. Each of these sponsors has their own unique tie to the city from sports, to media and even business services, drawing a very diverse and passionate crowd ready to network.

Social Media Day is just one example of how brands are using social media channels like Twitter, Facebook and YouTube to stay socially fit and bring communities together around the world. So, take a break from those workouts to join fellow social media enthusiasts for free food, great drinks and entertainment at the party of the summer or keep up with event happenings by following #SMDay #Det online.

If you will be in the Detroit area on June 30, please join us for this digitally connected, fun-filled day!

Photo credit Brandon Chesnutt

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