Chevrolet Detroit Grand Prix to rev up Belle Isle, city’s economy this weekend

This weekend’s Chevrolet Detroit Belle Isle Grand Prix is expected to generate more than $50 million for the city when it takes place Friday, June 1 through June 3. Belle Isle was home to the Detroit Grand Prix between 1992 and 2001, as well as 2007 and 2008. The city of Detroit is once again home to the racing event.

The event takes place at the recently renovated, 2.1-mile Belle Isle Park road circuit and features world-class auto racing from the IZOD IndyCar Series, the GRAND-AM Rolex Sports Car Series, the Firestone Indy Lights Series and the Pirelli World Challenge Championship Series.

Blue Cross Blue Shield of Michigan has displayed a commitment to investing in Michigan’s core cities in a number of ways the past few years. We have moved our employees to the city centers of Detroit, Grand Rapids and Lansing. We have sponsored incentives for our employees to move into downtown Detroit. And this year, we proudly sponsor the return of open-wheel racing to Detroit.

Supporting our community

According to Penske Corp. founder and Chairman Roger Penske, the 2012 Detroit Chevrolet Belle Isle Grand Prix is expected to generate more than $50 million for the city. In both 2007 and 2008 more than 100,000 people attended the Chevrolet Detroit Grand Prix events, generating an estimated amount of more than $104 million in combined economic impact for the region. Hosting the event invites visitors to stay in our hotels and enjoy the restaurants in the city we call home.

Cindy Pasky, founder and CEO of Strategic Staffing Solutions and chair of the Downtown Detroit Partnership, describes the opportunity each person attending the Grand Prix events has in helping regenerate the city’s image, character and reputation. By establishing Detroit as a clean and safe community, she believes we will have the opportunity to further the strong foundation being set in place by the residents of our city.

Here are some of the 2012 Chevrolet Detroit Belle Isle Grand Prix events:

Friday, June 1

  • IZOD IndyCar Series practice
  • GRAND-AM Rolex Series practice and qualifying
  • Pirelli World Challenge Series practice
  • Firestone Indy Lights Series practice

Saturday, June 2

  • IZOD IndyCar Series practice and qualifying
  • GRAND-AM Rolex Series practice and race
  • Pirelli World Challenge Series qualifying and race 1
  • Firestone Indy Lights Series qualifying and race
  • IZOD IndyCar Series and Firestone Indy Lights autograph session

Sunday, June 3

  • IZOD IndyCar Series warm-up and race
  • Pirelli World Challenge Series race 2

Various entertainment events and concerts will also take place at the MotorCity Casino Hotel Entertainment Stage throughout the weekend. To download a complete event schedule, click here and to follow along online, check them out on Facebook and Twitter.

What events are you looking forward to at this year’s Chevrolet Detroit Grand Prix?

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