The Moustaches of Movember Raise Money For Men’s Health
This month, the ‘stache is back. Taking as inspiration such moustachio’d champions of masculinity as Tom Selleck and Billy Dee Williams, Movember is a month-long event in which participants raise money for men’s health and prostate cancer by letting their moustaches grow.
“We thought it would be fun, but it’d also be a great idea to tie in the health aspect,” said Dan Fuoco, a 26-year-old public relations and marketing representative for the Detroit Medical Center. “We’re a health institution, so we could do some videos with our doctors, but also on our end, we’re males growing moustaches in support of a cause.”
Movember is held each November to increase awareness and raise funds for men’s health and, in particular, prostate cancer and other cancers. Funds raised are directed to research programs run by Movember and its partners, the Prostate Cancer Foundation and LIVESTRONG, the Lance Armstrong Foundation.
Fuoco and his boss, Julian Bond, are the Movember torch-bearers for the DMC (“He’s really got the moustache and I’ve got the goatee going,” Fuoco said). They’re members of Team Backchannel, named for the popular hashtag used by fans who interact with WXYZ news anchors on Twitter.
“There’s a fun competitive aspect,” Fuoco says. “We’re trying to see who can raise the most money obviously for a great cause.”
In addition to marking the month through facial growth, Fuoco is filming weekly videos talking with DMC urologists about prostate cancer and a prostate cancer survivor who teaches at nearby Wayne State University. He’s also posting new photos to Flickr each day to update progress and feature colleagues posing with a fake ‘stache.
Fuoco said his new look is attracting attention from colleagues who know him as clean-shaven. “I just talked to someone who visited me. She goes, ‘Well, now I’m kind of used to it now that we’re in day nine… but the first couple of days, it was a shock to see you like that.’”
There’s still plenty of month left in Movember. If you’re interested in helping the cause, register at Movember.com. You can also follow the Team Backchannel on its Posterous blog, or check out Team Ron Swanson from advertising agency Team Detroit.
Photo by DMC Heals