Experience PINK initiative enlists Grand Rapids attractions in fight against breast cancer

Kristin Coppens

| 2 min read

West Michigan has rallied forces for the month of February in support of breast cancer awareness and Susan G. Komen West Michigan. Now in its second year, the Experience PINK campaign brings together hotels, businesses and restaurants in an effort to raise funds and education around breast cancer. Experience PINK is the brainchild of Experience Grand Rapids, the visitor’s bureau, and KCLA (Kent County Lodging Association).
This year’s Experience PINK campaign boasts over 23 participating hotels, businesses, and restaurants, up from around 18 last year. The month-long campaign includes hotel packages, events, discounts and more across Kent County. New this year, the JW Marriott Grand Rapids is hosting a “lunch and learn” lecture series, featuring local authors who have survived breast cancer, on Feb. 15 and 26 from noon to 2 p.m.
Hotel package examples include:
  • From the JW Marriott Grand Rapids: Package includes an overnight stay, 2 person breakfast at six.one.six, pink truffles and pink flower amenities, self or valet parking, and a late check-out.
  • From the Amway Grand Plaza Hotel: Packages includes an overnight stay, breakfast credit of $40, self or valet parking, and a special pink-themed treat at turndown.
Find all participating hotels and their packages here.
Merchant discounts include:
  • Bar Divani: For every No. 5 Martini sold, $1 will be given to Susan G. Komen West Michigan.
Find all participating merchants here.
Visit Experience Grand Rapids for more information on Experience PINK events, and Susan G. Komen West Michigan.
What will you do in February to support breast cancer awareness?
Photo credit: Williami5 via Flickr (feature), Experience Grand Rapids (inset)

A Healthier Michigan is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association.
No Personal Healthcare Advice or Other Advice
This Web site provides general educational information on health-related issues and provides access to health-related resources for the convenience of our users. This site and its health-related information and resources are not a substitute for professional medical advice or for the care that patients receive from their physicians or other health care providers.
This site and its health-related information resources are not meant to be the practice of medicine, the practice of nursing, or to carry out any professional health care advice or service in the state where you live. Nothing in this Web site is to be used for medical or nursing diagnosis or professional treatment.
Always seek the advice of your physician or other licensed health care provider. Always consult your health care provider before beginning any new treatment, or if you have any questions regarding a health condition. You should not disregard medical advice, or delay seeking medical advice, because of something you read in this site.